Westman Atelier
2022
Loyalty Program
Digital - Art Direction, Video, UX Research, UX/UI Design and Branding.
WIP page linked here.
2022
Loyalty Program
Digital - Art Direction, Video, UX Research, UX/UI Design and Branding.
WIP page linked here.
- Creative Director_Andreas Neophytou
- Photographer_Patrick Fraser
- Producer_Erina Digby
- Art Director & Designer_Miki Suzuki
- Photographer_Patrick Fraser
- Producer_Erina Digby
- Art Director & Designer_Miki Suzuki
Scope & Focus
Westman Atelier is available at Sephora.com last February. Now we want to create a high-touch loyalty program that feels on brand, elevated and exciting to engage with exclusively through WA.com.
Project Background
Westman Atelier is available at Sephora.com last February. Now we want to create a high-touch loyalty program that feels on brand, elevated and exciting to engage with exclusively through WA.com.
High-Level Design Goals and Objectives
- Make our customers engaged in WA.com with feeling full-brand experiences and encourage customers to keep coming back.
- On top of that, need to acquire new customers.
- Access to exclusive products, contents and events.
- A little surprise for user’s birthday.
- Visualize the world of Westman Atelier.
Key Features
- Easy to join/sign up Atelier insider and invite friends.
- Create welcome video letter from Gucci to make users feel special.
- Don’t show all the information to give users surprise later.
KPI
- Tag the sign-up link and see how many people take the next step.
- The growth of the enrollment list.
Problem Statement
WA.com want a way to engage our loyal customers to shop
WA.com want a way to engage our loyal customers to shop
at WA.com with giving luxury digital experiences.
